Course description

This course is designed to help UX professionals, researchers, and anyone looking to expand their research toolkit with a solid foundation in quantitative research. Focusing on practical skills and hands-on experience, the course covers the most commonly used quantitative research methodologies in UX. You will leave with the knowledge and confidence to undertake your own research projects, and you will gain a strong foundation in quantitative research methods – enabling you to make data-driven decisions and enhance your UX strategy.

“I was impressed by how well the course was designed, pitched and presented. I learned so much and applied some of that learning the same day – immediate impact!”

Katherine Tyte
NHS England

Is it for you?

If you’re a UX professional, researcher, designer, or simply someone who is keen to learn more about quantitative research methods in user experience, this course is tailored to suit your needs. Whether you’re looking to expand your research toolkit or seeking to enhance your understanding of data-driven decision-making in UX projects, this course provides the essential knowledge and hands-on experience you need. The focus on practical skills and real-world applications provides relevant and useful instruction for all attendees seeking to develop quantitative research skills.

This course aims to provide a high-level overview and a strong foundation in quantitative research methods, and serves as an excellent starting point for those looking to build their knowledge and confidence in data-driven UX research. By attending this course, you’ll gain valuable insights into the world of quantitative research and take the first steps towards enhancing your UX research projects through data-driven insights and methodologies.

What you will learn

• Quantitative vs qualitative research and their applications in UX

• Selecting appropriate quantitative research methods

• Writing effective survey questions and analysing results

• Unmoderated usability testing techniques and interpretation

• Data visualisation and reporting best practices

Learning objectives

After completing the training, you will be able to:

• Understand the key differences between quantitative and qualitative research methods in UX

• Identify and apply appropriate quantitative research methods

• Write effective survey questions and analyse survey results

• Conduct and interpret unmoderated usability testing to enhance your UX projects

• Effectively visualise and present data to communicate findings to stakeholders

• Confidently plan and execute quantitative research projects to inform data-driven decision-making

Necessary for remote learning

• Access to Zoom

• Access to Miro