top of page
Get insight and thought leadership from people who thrive at the intersection of data, technology and creativity.
Conversion
Introducing PBX Ideate: AI-Powered Insights from GAIN in Kameleoon’s leading experimentation platform.
We are delighted to announce an expanded partnership between GAIN and Kameleoon and to introduce an AI-powered experimentation ideation tool to the Conversion Rate Optimisation (CRO) market, named PBX Ideate. The tool analyses website pages to identify, ideate, analyse, create and implement new test-ready options for brands to experiment and increase conversion rates. Drake Som, Director of AI & Growth at GAIN Conversion. AI Is Transforming Experimentation. Now It’s Time to
2 min read
How Minecraft uses experimentation to de-risk big bets and fuel wild-scale growth
How Minecraft Drives Measurable Growth Through Experimentation Host: Matt Wright Guest: Tim Mehta, Lead Experimentation PM at Minecraft Duration: 45 minutes Minecraft isn’t just one of the best-selling games of all time; it’s a live, global ecosystem where every tweak is scrutinised by millions. In this episode, Tim Mehta takes us inside the machine room where Minecraft turns uncertainty into high-confidence decisions. Tim shares how the team broke free from a “ship it and
1 min read
GAIN acquires Sitewiz to lead the next era of AI-powered experimentation.
Drake Som, founder of Sitewiz, joins GAIN Conversion as Director of AI Product and Growth.
1 min read
Why User-Centred Design (UCD) is Essential for eCommerce ROI
In the fast-paced world of eCommerce, simply having a functional website is no longer enough. To truly thrive, businesses need to offer...
3 min read
Persona Types
User Experience (UX) design and understanding your target audience are essential. Personas serve as valuable tools in this process, enabling
5 min read
We'd love to hear from you...
bottom of page