Discover the Conversion Maturity Model: a framework to benchmark your experimentation program, identify gaps, and scale like Booking.com or Netflix.

At Acquia Engage Denver, GAIN’s Drake Som took the stage to share a view on where the industry is heading.

Here at GAIN Conversion, we're always looking for ways to create an unfair competitive advantage for our clients. Nothing allows us to do this more effectively than our Experiment Repository.

We are excited to announce the launch of a new AI tool that brings deep insights in online conversion to marketing teams of any size. Named after the flower, Lupine harnesses both human expertise and data from over ten thousand tests to optimise digital experience conversion rates. Using just a URL, it can surface test-ready ideas in minutes, identify weak spots, and offer solutions that can be easily sent to decision-makers, significantly speeding up the process of ensuri

We are delighted to announce an expanded partnership between GAIN and Kameleoon and to introduce an AI-powered experimentation ideation tool to the Conversion Rate Optimisation (CRO) market, named PBX Ideate. The tool analyses website pages to identify, ideate, analyse, create and implement new test-ready options for brands to experiment and increase conversion rates. Drake Som, Director of AI & Growth at GAIN Conversion. AI Is Transforming Experimentation. Now It’s Time to

How Minecraft Drives Measurable Growth Through Experimentation Host: Matt Wright Guest: Tim Mehta, Lead Experimentation PM at Minecraft Duration: 45 minutes Minecraft isn’t just one of the best-selling games of all time; it’s a live, global ecosystem where every tweak is scrutinised by millions. In this episode, Tim Mehta takes us inside the machine room where Minecraft turns uncertainty into high-confidence decisions. Tim shares how the team broke free from a “ship it and

Drake Som, founder of Sitewiz, joins GAIN Conversion as Director of AI Product and Growth.

In the fast-paced world of eCommerce, simply having a functional website is no longer enough. To truly thrive, businesses need to offer...

User Experience (UX) design and understanding your target audience are essential. Personas serve as valuable tools in this process, enabling