AI is changing the way people access and interact with information. Some studies  find that 70% of people already use the technology for...

For many advertisers, Q4 is the most important period of the year. It can make or break your annual performance report, and set the tone...

Creative production is now the key driver of advertising performance. You need to launch a high volume of quality creatives, identify the...

Search is fundamentally changing in 2025, forcing marketers to rethink optimisation strategies. Nothing has been more fundamental than...

Google is testing AI Mode in the US, a new experience that could change the foundations of organic search. Publishers are outraged, SEOs...

Unpredictable US tariffs are shaking up business strategy, forcing brands to rethink markets, pricing, and messaging.

We chat to GAIN Director of Digital Media to explore how brands can remain agile in digital marketing amidst economic shifts, emphasising...

Missed out on bagging a ticket to Creatorfest? Don't worry, our Senior Influencer Manager, Lexie,  has you covered. The key takeaway from...

The rise of AI campaigns in paid advertising has turned audience targeting on its head. Algorithms can automatically reach the most...

TikTok’s global expansion took the social media world by storm in 2018, going on to replace Facebook as the most downloaded app worldwide. It now has approximately 1.6 billion active users each month and is even eating into Google’s territory, as younger audiences find alternatives to the biggest name in search.

The arrival of Google AI Overviews (AIOs) has been one of the most significant changes to the SEO landscape in the last twelve months....

The modern customer journey is channel agnostic. Search isn’t the gateway to online experiences that it once was - consumers now move...

What are local citations? A local citation is any online reference to your business that includes your basic contact info: business name, address and phone number (NAP). Citations can also include a range of other info: Link to your website Links to social profiles Email address Opening hours Business description Business type/category Business characteristics (services, product ranges, etc.) Customer ratings and reviews Images and videos of your business, products, staff, et

Google Ads is the most in-demand advertising platform in the world. We take a closer look at how much it costs across different industries and how it compares to other platforms.

As a travel marketer, you need to understand this user journey and how purchase intent changes along the way – so you can capture leads at every stage and bring them closer to your brand.

First announced in July 2018, Google Signals is the name given to the Google product that enables cross-device reporting and remarketing. Enabling Google Signals allows you to take advantage of new and improved advertising and reporting features across different devices. 

What does a coder look like? Well, as Kate Rabinowitz once said, “contrary to popular stock photo lore, you do not need to be a white man with glasses to be a good coder”. Unfortunately, there are lots of misconceptions about coding which can contribute to the underrepresentation of women in the field. Silvia Rebelo , a front-end developer, said, “People tend to think it’s too complicated and involves lots of numbers – but being a developer actually requires many non-techni

The difference between pop-ups, interstitials and banners, how they impact SEO, and the pros and cons of using them on your website.

Here are 9 of the main reasons why your website might not be working on mobile, and some quick tips on how to get around these problems.