Creative production is now the key driver of advertising performance. You need to launch a high volume of quality creatives, identify the top performers, and optimise them to maximise results – all within a matter of weeks. No brand can do this consistently, and at scale, with creative intuition alone. You need to apply data to every stage of creative production and automate analysis to inform impactful decisions without delay. Creative is the new targeting AI-powered campaig

AI is changing the way people access and interact with information. Some studies  find that 70% of people already use the technology for search, with up to 14% using it daily. As Google ramps up testing of AI Mode and AI Overviews, we’re starting to see what the future of search looks like. Brands know they need to optimise for LLM visibility, but a serious lack of data is putting marketing budgets at risk - and the likes of Google aren’t helping. LLM visibility doesn’t solve

For many advertisers, Q4 is the most important period of the year. It can make or break your annual performance report, and set the tone for the following year - not to mention budgets and key resources. Success starts with early planning, driven by insights that turn historical performance data into winning creatives. This is the roadmap to achieving and sustaining peak performance in Q4. Research and planning for Q4 success Peak planning means you set clear goals and object

Search is fundamentally changing in 2025, forcing marketers to rethink optimisation strategies. Nothing has been more fundamental than backlinks over the years, but could this change in the age of AI search? Some theories argue backlinks are already less important for SEO, but the data tells a very different story. In fact, early analysis of AI search patterns suggests backlinks are becoming more  important as a ranking signal.   Are backlinks still important? The short answe

Google is testing AI Mode in the US, a new experience that could change the foundations of organic search. Publishers are outraged, SEOs are apprehensive, and this will be the biggest talking point in marketing this year. So, what does AI Mode look like in the wild, and what does it mean for the future of search marketing?   What is AI Mode? AI Mode provides a more conversational search experience, powered by Google Gemini. Once you have access to AI Mode (currently available

Unpredictable US tariffs are shaking up business strategy, forcing brands to rethink markets, pricing, and messaging.

We chat to GAIN Director of Digital Media to explore how brands can remain agile in digital marketing amidst economic shifts, emphasising a "test and learn" approach as the key to rapid adaptation and efficiency gains. He also delves into the transformative role of AI and automation in shaping future strategies, enabling hyper-personalisation and predictive decision-making. How can brands adjust digital marketing strategies quickly in response to economic shifts? To remain ag

Missed out on bagging a ticket to Creatorfest? Don't worry, our Senior Influencer Manager, Lexie,  has you covered. The key takeaway from...

The rise of AI campaigns in paid advertising has turned audience targeting on its head. Algorithms can automatically reach the most...

TikTok’s global expansion took the social media world by storm in 2018, going on to replace Facebook as the most downloaded app worldwide. It now has approximately 1.6 billion active users each month and is even eating into Google’s territory, as younger audiences find alternatives to the biggest name in search.

The arrival of Google AI Overviews (AIOs) has been one of the most significant changes to the SEO landscape in the last twelve months....

The modern customer journey is channel agnostic. Search isn’t the gateway to online experiences that it once was - consumers now move...

What are local citations? A local citation is any online reference to your business that includes your basic contact info: business name, address and phone number (NAP). Citations can also include a range of other info: Link to your website Links to social profiles Email address Opening hours Business description Business type/category Business characteristics (services, product ranges, etc.) Customer ratings and reviews Images and videos of your business, products, staff, et

What does a coder look like? Well, as Kate Rabinowitz once said, “contrary to popular stock photo lore, you do not need to be a white man with glasses to be a good coder”. Unfortunately, there are lots of misconceptions about coding which can contribute to the underrepresentation of women in the field. Silvia Rebelo , a front-end developer, said, “People tend to think it’s too complicated and involves lots of numbers – but being a developer actually requires many non-techni