Change is hard. Making brave, ambitious change within the complexities of government –– that's even harder.   But at the Service Design in Government Conference ,  Astrid Van Waveren (GAIN’s Head of UX and Insights) will show us how to turn big policy ideas into real differences that citizens can feel.    The secret is service design. It’s how you get clarity when you have a complicated system of products. Service designers work at scale across an entire service to drive larg

Discover the key themes shaping digital government in 2025; from trust and service design to AI, collaboration and outcome-focused transformation.

Discover why financial services must simplify complex journeys. Learn how clarity, accessibility and empathetic design improve trust, understanding and user outcomes.

Discover the key accessibility insights from GAIN’s Virtua11y 2025 event; from culture and governance to AI, regulation and inclusive design at scale.

After a full few days at SDinGov I reflect on AI in public services. Can we design for public services? The stakes are higher than anywhere else. Mistakes aren’t abstract: they can mean loss of dignity, livelihoods, even lives

Lia Emanuel, Principal UX Consultant at Gain and Alix Speed, Lead Service Designer at Money and Pensions Service; and are teaming up to deliver a talk at SDinGov 25 – Money makes the world go round: How service designers can adopt ‘zoom level’ thinking when approaching public sector design challenges     The Money and Pensions Service (MaPS), work to help people – particularly those most in need – to improve their financial wellbeing, delivering free and impartial money guida

In the ever-evolving landscape of digital presence, the symbiotic relationship between User Experience (UX) and Search Engine Optimisation (SEO) has become pivotal for online success. A mere decade ago, the SEO terrain was dominated by keywords and backlinks, but today, the metrics driving search rankings delve deep into user engagement characteristics. Bounce rate, time spent on a website, and pages visited are now indispensable factors shaping a website's standing in Search

Trauma-informed design and research prioritises safety, empathy, and empowerment when creating experiences, products, or conducting studies. Rooted in understanding the impact of trauma, these methods aim to minimise potential triggers, build trust, and foster inclusivity.

EAA logo Overview In this article, we’ll cover the basics of the European Accessibility Act (EAA) and how it might affect your business....

In the fast-paced world of eCommerce, simply having a functional website is no longer enough. To truly thrive, businesses need to offer...

User Experience (UX) design and understanding your target audience are essential. Personas serve as valuable tools in this process, enabling

Keyword research is the cornerstone of a successful digital marketing strategy. In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. Algorithms and user preferences change frequently, making it essential to harness the power of keyword research. If you have noticed a dip in the performance of your website organically, or just want to increase your online audience a strong content market strategy could be the answer. In this comprehensiv