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Get insight and thought leadership from people who thrive at the intersection of data, technology and creativity.
Creative Studios


How clients and creative agencies can use AI alongside their amazing humans
In today's fast-paced digital landscape, where clients demand creative solutions that resonate with their target audience, the role of AI becomes increasingly important.
6 min read


ICYMI: Essential Insights from Creatorfest 2024
Missed out on bagging a ticket to Creatorfest? Don't worry, our Senior Influencer Manager, Lexie, has you covered. The key takeaway from...
1 min read


How to write a good creative brief
There are many ways to write a good brief. From company to company, each use a different format or style. The most important thing to remember is to consider each of the following questions. There are no rules that ensure a great brief, but there are some very important principles. The main ingredients of a creative brief. What is the objective and role of this communication? Reflect on this for a moment. It is the most essential point of any brief – what is the required outc
3 min read


Dr. Martens x Betty Boop
A collection inspired by the original sass symbol. Amping up female empowerment and the mischievous and rebellious spirit of Betty Boop. Betty Boop has been breaking down stereotypes since 1930. Betty has been taking on gender norms and challenging traditional femininity for over 90 years as a cultural icon and one of the original figures of authentic self-expression. This Dr. Martens collaboration with one of early animation’s first feminist idols is built to turn heads – li
2 min read


Reviving British icon: Duckhams
We’re thrilled to announce we’ve been appointed by Duckhams oil – a truly legendary brand – especially in the world of motoring. Once the largest independent oil company in the UK, and with a rich heritage dating back to 1899, Duckhams was one of the best-known British brands in the second half of the 20th century. A true ‘love brand’. They ran monumental TV ads and had enviable ties to motorsport, supporting the likes of Hunt, Mansell and Senna. Duckhams was acquired by BP,
1 min read


How clients and creative agencies can use AI alongside their amazing humans
Introduction In today's fast-paced digital landscape, where clients demand creative solutions that resonate with their target audience, the role of AI becomes increasingly important. AI refers to the simulation of human intelligence in machines, enabling them to perform tasks that typically require human cognition. By leveraging AI, creative agencies can optimise their processes, streamline communication, and deliver exceptional results. Understanding Artificial Intelligence
6 min read


How ‘Real Talent’ Partnerships Can Effectively Increase Brand Value
Kieran Clarke, Barbour International With influencer collaborations forming an integral part of product marketing and brand awareness, leveraging successful partnerships and creating meaningful relationships with talent is proving more vital than ever to ensure their success. Consumers are becoming increasingly aware of the brands they are choosing to engage with, seeking organisations whose values align directly with their own. And this, in turn, is placing a spotlight on t
2 min read


Roberts Radio x Amy Winehouse
In a collaboration that sees a percentage of profits going to the Amy Winehouse Foundation *, who inspire young people to build self-esteem and resilience, Roberts Radio are celebrating the life and legacy of one of Britain's most beloved musicians, Amy Winehouse. We are proud to have been involved in the product launch for this collaboration, producing a suite of assets ready for use across eCommerce, social media and digital campaigns. We have worked with Roberts for a numb
2 min read


Helping atis to deliver a digital experience as enjoyable as their food
The brainchild of husband-and-wife duo Philip Honer and Eleanor Warder, atis is a health-focused ‘fast food’ restaurant brand serving delicious, plant-based food for the modern-day, conscientious consumer. As a society, our relationship with food has evolved radically; what was once just fuel and convenience is now a story of satisfaction, personal health, sustainable sourcing, and community building. Today, we’re culturally much more conscious about how our food decisions im
2 min read


Why we fall in love with Heritage Brands
Every ‘old’ brand I’ve ever connected with has genuinely had me head over heels in love with their heritage storytelling... These items hold so much more meaning to us because we connect with their story on a deeper level and thus, they hold more value. One of the most famous heritage brands Eleven Miles has the pleasure of working with is Barbour – the fifth generation family-run connoisseurs of quality, durability and attention to detail. As an impeccable case study for the
3 min read


A New Era Is Here For RGK Wheelchairs
RGK Wheelchairs manufacture and distribute exceptional quality, made to measure, daily and sport wheelchairs. Positioned as global industry leaders, they work tirelessly to offer a premium product that fits the exact requirements of its user. In a bid to take this to the next level, the RGK team have now created the World's first made-to measure, carbon fibre wheelchair. Introducing the Veypr Sub4. We worked with RGK to produce a unique launch campaign, which would simult
2 min read
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