Google kicked every ecommerce team into gear last year, by announcing that Core Web Vitals will become a ranking signal for their search results. The rollout has been delayed until May 2021, whilst the world concentrates on beating COVID-19, but the threat to many ecommerce websites is very real. Ever since the days of Boo.com , online retailers have focussed more on the “buying experience”, than the web experience. But what are the “Core Web Vitals” and how will they affect

Google kicked every ecommerce team into gear last year, by announcing that Core Web Vitals will become a ranking signal for their search results. The rollout has been delayed until May 2021, whilst the world concentrates on beating COVID-19, but the threat to many ecommerce websites is very real.  Ever since the days of Boo.com , online retailers have focussed more on the “buying experience”, than the web experience. But what are the “Core Web Vitals” and how will they affec