Google Reviews act as a deciding factor for people who are comparing you with other brands. This is something you should make the most of.

Google kicked every ecommerce team into gear last year, by announcing that Core Web Vitals will become a ranking signal for their search results. The rollout has been delayed until May 2021, whilst the world concentrates on beating COVID-19, but the threat to many ecommerce websites is very real. Ever since the days of Boo.com , online retailers have focussed more on the “buying experience”, than the web experience. But what are the “Core Web Vitals” and how will they affect

A complete guide on how to advertise on Facebook, including what kind of leads you can generate, types of ads, campaign goals and how to create a campaign.

In this article, we look at some of the best travel content marketing campaigns over the past couple of years, showing how they not only dealt with the pandemic but also paved the way for recovery by addressing the new priorities for travellers. What do travellers care about most? The Traveler Value Index 2022 Outlook , published by Expedia Group, asked travellers from around the world about their plans and priorities for the year ahead - and it found people in the UK would d

A look at what low value content is, how to identify any that isn't adding value to your search ranking (or possibly hurting it) and a 9-step guide on how to improve it. Value is the most important quality search engines and users both want to see from your content. High-value content ranks higher in search engines, generates more traffic and compels more users to take meaningful action on your website. Low-value content adds little or nothing to your search ranking and, in s

Google research shows how shopping habits are changing in the UK for good, meaning brands need to adapt their online and offline experiences.

How to avoid Google manual action penalties, why you might receive one and how to deal with them if you do.

Negative keywords allow you to prevent your ads from showing to people who use specific words or phrases. This provides a crucial layer of control to avoid unwanted impressions and clicks from queries that could trigger your ad but offer little or no value to your business. In this guide, we explain what negative keywords are, why they’re so important and show you how to use them in Google Ads. What are negative keywords? Negative keywords are phrases, terms or entire queries

Google kicked every ecommerce team into gear last year, by announcing that Core Web Vitals will become a ranking signal for their search results. The rollout has been delayed until May 2021, whilst the world concentrates on beating COVID-19, but the threat to many ecommerce websites is very real.  Ever since the days of Boo.com , online retailers have focussed more on the “buying experience”, than the web experience. But what are the “Core Web Vitals” and how will they affec

With Google prioritising mobile content in search results, it has never been more important to create mobile-friendly content. Here are our top tips.

What Google's new ranking signal for UX called 'page experience' means and how marketers can start optimising for it ahead of its roll-out in 2021.

A look at the pros and cons of social media marketing, the individual social media platforms and what the future holds for marketers.

Advice from our SEO experts on how to check the quality of your content, how to ensure it follows Google's E-A-T guidelines and some of our favourite tools.

A look at three impressive cases of hyper-personalisation from Amazon, Stitch Fix and Starbucks that add genuine value and keep people coming back for more.

The keyword "not provided" issue in Google Analytics (GA) has been a fairly contentious issue for marketers since 2011. Many are now finding that 90% or more of their traffic is coming from searches that provide no keyword data in GA, which is a problem when it comes to optimising your pages and organic search campaigns. In this article, we’re going to explain what keyword “not provided” means in Google Analytics and how you can work around it.

Travel might not be the first industry that comes to mind when people think about Christmas, but retail marketers aren’t the only ones busy at this time of year. The big moment comes when Brits return to work and the Christmas comedown really kicks in.

It can feel like a disaster when the first negative review rolls in but this is all a natural part of the process and nothing to fear. In this article, we’re going to look at how to handle negative reviews and how you can use them to improve your brand image.

Follow the SEO best practices in this guide, and pages on your site will earn more exposure and contribute to better rankings across the rest of your site.

When you think of travel marketing, platforms like Google, Facebook and Instagram are probably the first that come to mind. Bing’s underdog status is a real benefit in this regard but it’s not the only reason you should take Bing Ads more seriously as a travel marketer.