Google Reviews act as a deciding factor for people who are comparing you with other brands. This is something you should make the most of.

In this article, we look at some of the best travel content marketing campaigns over the past couple of years, showing how they not only dealt with the pandemic but also paved the way for recovery by addressing the new priorities for travellers. What do travellers care about most? The Traveler Value Index 2022 Outlook , published by Expedia Group, asked travellers from around the world about their plans and priorities for the year ahead - and it found people in the UK would d

A look at what low value content is, how to identify any that isn't adding value to your search ranking (or possibly hurting it) and a 9-step guide on how to improve it. Value is the most important quality search engines and users both want to see from your content. High-value content ranks higher in search engines, generates more traffic and compels more users to take meaningful action on your website. Low-value content adds little or nothing to your search ranking and, in s

Google research shows how shopping habits are changing in the UK for good, meaning brands need to adapt their online and offline experiences.

How to avoid Google manual action penalties, why you might receive one and how to deal with them if you do.

With Google prioritising mobile content in search results, it has never been more important to create mobile-friendly content. Here are our top tips.

A look at the pros and cons of social media marketing, the individual social media platforms and what the future holds for marketers.

Advice from our SEO experts on how to check the quality of your content, how to ensure it follows Google's E-A-T guidelines and some of our favourite tools.

The keyword "not provided" issue in Google Analytics (GA) has been a fairly contentious issue for marketers since 2011. Many are now finding that 90% or more of their traffic is coming from searches that provide no keyword data in GA, which is a problem when it comes to optimising your pages and organic search campaigns. In this article, we’re going to explain what keyword “not provided” means in Google Analytics and how you can work around it.

Travel might not be the first industry that comes to mind when people think about Christmas, but retail marketers aren’t the only ones busy at this time of year. The big moment comes when Brits return to work and the Christmas comedown really kicks in.

It can feel like a disaster when the first negative review rolls in but this is all a natural part of the process and nothing to fear. In this article, we’re going to look at how to handle negative reviews and how you can use them to improve your brand image.

When you think of travel marketing, platforms like Google, Facebook and Instagram are probably the first that come to mind. Bing’s underdog status is a real benefit in this regard but it’s not the only reason you should take Bing Ads more seriously as a travel marketer.