GAIN unveils Spirea: An AI-powered creative intelligence platform for optimising performance across paid media

We are excited to announce the launch of our latest AI tool that gives you visibility of how your creatives are performing across Google, Meta and TikTok, and what to test, refresh or retire, all in one place. 

Spirea (Spy-REE-uh) analyses what’s working and why, it flags creative fatigue or lack of diversity before it becomes a problem. It brings together your fragmented creative performance data across three platforms, leaving you with a clear idea of what to do next to drive growth through creative optimisation. 

Abdul Hamid Ebrahim, CEO of GAIN IQ, says, "Spirea was built for teams juggling multiple channels and campaigns across different stages of the funnel, and who need one connected view of performance, rather than piecing insights together across disconnected tools."  

"We’ve leveraged our partnerships with Google, Meta and TikTok to create Spirea. It is especially valuable for teams who are already testing and experimenting, but who need a tighter feedback loop between what they run and what they learn. It’s designed to take the guesswork out of growth by connecting performance data to strategy, helping results compound into better decisions, not just more data." 

Spirea’s power is built on GAIN’s insights from the analysis of 2.5 million+ creatives and over £1.5 billion+ in ad-spend over a decade of managing performance marketing campaigns across all sectors.

Spirea’s AI-dashboard shows you how your creatives are performing and answers the three most important questions in performance:

1. What's fatiguing?

2. How many creatives do you need?

3. How should you diversify your creative strategy?

   
   

It gives buying and creative teams the information they need to align on what to do next, explains why something works or doesn't, and it even generates briefs for new creatives based on data, not guesswork.

As well as marketers, Spirea is useful for growth teams, experimentation leads, digital product teams, and agency-side performance specialists who need a single, connected source of truth on what is driving results.

Marketers get a clearer read on what is working, growth teams get a faster route from result to action, and experimentation teams get a scalable way to connect testing outcomes back to strategic priorities.

Spirea is part of the same GAIN IQ platform that already hosts Lupine, GAIN's AI-powered CRO ideation tool built on GAIN Conversion's expertise, forming a connected suite where ideation and performance intelligence work hand in hand.

Spirea is the next in the series of SaaS products GAIN is launching on its GAIN IQ online platform. For more information, visit Spirea's page on GAIN IQ