Our new tool uses 15 Years of CRO learnings to improve website performance in minutes

We are excited to announce the launch of a new AI tool that brings deep insights in online conversion to marketing teams of any size. 

Named after the flower, Lupine harnesses both human expertise and data from over ten thousand tests to optimise digital experience conversion rates. Using just a URL, it can surface test-ready ideas in minutes, identify weak spots, and offer solutions that can be easily sent to decision-makers, significantly speeding up the process of ensuring that websites are running at their best.

Lupine is built for businesses where the website is a critical channel for sales and conversion. It utilises over fifteen years' worth of CRO experience from our award-winning GAIN Conversion team to perform a deep analysis and recommend improvements that are both intelligent and easy to understand.

The Lupine interface is easy to use, offering multiple solutions and reasoning for critical points of change. Its evidence-backed recommendations for testing increase the likelihood of more purchases, sign-ups or leads. While many traditional A/B testing tools offer the ability to run experiments, they don't provide any guidance on what to test, leaving the brand to generate hypotheses and brief their design and development teams on their own, losing days in the process. Lupine works with deep evidence, provides ready-to-run test ideas and solutions that can be run on any testing stack or implemented directly on websites.

Abdul Hamid Ebrahim, Chief Digital Officer of GAIN, says, “Lupine was developed to help people who rely on their websites to grow, decide what to optimise, understand why, and operationalise it. It does the heavy-lifting of Conversion Rate Optimisation (CRO) and democratises the hard-earned expertise of top market agencies, freeing up teams to focus on strategy and informed decision-making.” 

“It is especially helpful for marketers who understand the value of CRO but lack budget, deep in-house expertise, or enough ideation capacity, because it can surface prioritized recommendations and exportable briefs from just a URL,” he explains.

Beyond marketers, Lupine is useful for any website or content managers, growth teams, UX and experimentation specialists, digital product teams, and agency-side CRO practitioners.

It helps different functions with slightly different bottlenecks: marketers get accessible CRO guidance, growth teams get faster ideation and prioritization, and mature experimentation teams get a more scalable way to generate structured hypotheses and backlog-ready test concepts.

Lupine already powers PBX Ideate inside GAIN’s flagship experimentation partner, Kameleoon, and an upcoming integration with Acquia Digital Experience Platform’s Acquia Source was recently showcased at its Engage events in Denver and London.  

Drake Som, AI Product Director - Experience Optimization from GAIN says “What makes Lupine different is that it is not just generating ideas in a way that a generic AI tool or LLM might. It is built on real CRO expertise, proven frameworks, and thousands of experimentation learnings, so the output is grounded in reasoning, evidenced-first prioritization, and what actually works in practice. At GAIN, we believe AI is most powerful when it scales human ingenuity - taking specialist knowledge and turning it into widely accessible and scalable systems that help teams make better decisions and operationalize them.”

Lupine is the first of a series of SaaS products we are launching and can be accessed on our new GAIN IQ online platform. Lupine is available now for a 14 day free trial to test up to three websites, following the trial period, tiered plans have been designed to meet different business requirements. 

For more information, visit Lupine's site: https://iq.thisisgain.com/lupine