GAIN, the creative-led, data-driven, technology-enabled company, has appointed Jennifer Black as Chief Growth Officer, following a significant restructure and rebrand of the business, which was previously known as Sideshow Group

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Missed out on bagging a ticket to Creatorfest? Don't worry, our Senior Influencer Manager, Lexie,  has you covered. The key takeaway from...

EAA logo Overview In this article, we’ll cover the basics of the European Accessibility Act (EAA) and how it might affect your business....

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The rise of AI campaigns in paid advertising has turned audience targeting on its head. Algorithms can automatically reach the most...

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User Experience (UX) design and understanding your target audience are essential. Personas serve as valuable tools in this process, enabling