GAIN, the creative-led, data-driven, technology-enabled company, has appointed Jennifer Black as Chief Growth Officer, following a significant restructure and rebrand of the business, which was previously known as Sideshow Group

Trauma-informed design and research prioritises safety, empathy, and empowerment when creating experiences, products, or conducting studies. Rooted in understanding the impact of trauma, these methods aim to minimise potential triggers, build trust, and foster inclusivity.

In today's fast-paced digital landscape, where clients demand creative solutions that resonate with their target audience, the role of AI becomes increasingly important.

Missed out on bagging a ticket to Creatorfest? Don't worry, our Senior Influencer Manager, Lexie,  has you covered. The key takeaway from...

The rise of AI campaigns in paid advertising has turned audience targeting on its head. Algorithms can automatically reach the most...

The arrival of Google AI Overviews (AIOs) has been one of the most significant changes to the SEO landscape in the last twelve months....

The modern customer journey is channel agnostic. Search isn’t the gateway to online experiences that it once was - consumers now move...

User Experience (UX) design and understanding your target audience are essential. Personas serve as valuable tools in this process, enabling