GAIN, the creative-led, data-driven, technology-enabled company, has appointed Jennifer Black as Chief Growth Officer, following a significant restructure and rebrand of the business, which was previously known as Sideshow Group

Trauma-informed design and research prioritises safety, empathy, and empowerment when creating experiences, products, or conducting studies. Rooted in understanding the impact of trauma, these methods aim to minimise potential triggers, build trust, and foster inclusivity.

Missed out on bagging a ticket to Creatorfest? Don't worry, our Senior Influencer Manager, Lexie,  has you covered. The key takeaway from...

EAA logo Overview In this article, we’ll cover the basics of the European Accessibility Act (EAA) and how it might affect your business....

The arrival of Google AI Overviews (AIOs) has been one of the most significant changes to the SEO landscape in the last twelve months....

User Experience (UX) design and understanding your target audience are essential. Personas serve as valuable tools in this process, enabling